An object:
A longboard surfboard
A passion:
Wandering in a city with my camera
An experience:
Watching my son Diego waking up in the mornings
A food:
A kaiseki meal at a ryokan
Eight years living and working in the United States instilled in Jaime his thirst for entrepreneurial adventures and an established love for Asian cuisine, surf and running. After completing his MBA at the UCLA Anderson School of Management, he worked in investment banking and private equity for Bank of America, and developed business projects in the retail and telecom sectors of Sao Paulo and Buenos Aires. Upon returning to Spain and the Spanish ‘tortilla,’ he led the consulting department at Interbrand, where he led and developed Movistar’s new positioning campaign: “Compartida la vida es más”. He went on to found Optimor, the strategic consultancy of Millward Brown (WPP), in Iberia. He has worked for so many brands that it would be exhausting to list them all. The last piece of the puzzle is Lantern, which Jaime founded in 2011, and where he leads company growth and manages projects with strategic clients. Jaime is often invited to speak as an expert on innovation, design thinking, trends and business development.
Presentations
Jaime Martín, founding partner and CEO of Lantern, is a renowned guest speaker at various prestigious international forums. His presentations are inspiring, rigorous, engaging and visually powerful. In them, he addresses topics such as foresight on future consumption and business trends; social changes to understand how to build culturally relevant brands; the future of food and the food & beverage sector; and innovation levers to grow in complex times. These are some of the companies and organizations where he has been invited to speak:
- Companies seeking radical inspiration for their senior management events (e.g. Danish Crown, McDonald's, GB Foods, Merck etc.)
- Food Innovate Summit 2025 Madrid (event Chair)
- Food Tech Summit & Expo (Mexico)
- Vitafoods (Geneva)
- Food Live Matters (UK)
- Alimentaria (Barcelona)
- Food4Future (Bilbao)
- America Food Innovate (Chicago)
- AECOC
- Cluster Alimentación de Galicia
- Basque Food Cluster
- Global Dairy Congress
- IESE Business School
- FIAB
