Eight years living and working in the United States instilled in Jaime his thirst for entrepreneurial adventures and an established love for Asian cuisine, surf and running. After completing his MBA at the UCLA Anderson School of Management, he worked in investment banking and private equity for Bank of America, and developed business projects in the retail and telecom sectors of Sao Paulo and Buenos Aires. Upon returning to Spain and the Spanish ‘tortilla,’ he led the consulting department at Interbrand, where he led and developed Movistar’s new positioning campaign: “Compartida la vida es más”. He went on to found Optimor, the strategic consultancy of Millward Brown (WPP), in Iberia. He has worked for so many brands that it would be exhausting to list them all. The last piece of the puzzle is Lantern, which Jaime founded in 2011, and where he leads company growth and manages projects with strategic clients. Jaime is often invited to speak as an expert on innovation, design thinking, trends and business development.