Global beverage brand
:
Helping a global brand understand the future of the OOH beverage market
Client
Services
Ethnographic research
Co-creation programs
Quantitative research
Trend analysis and activation
Trendhunting and coolhunting
Sometimes a well-established brand has to radically re-design its offering in order to engage with a new wave of consumers seeking honest, innovative and passionately crafted drinks.

When a major global beverage brand asked Lantern to help them generate a new vision for their out-of-home business, the team quickly knew that this time the answer was not in the hands of consumers. We picked up our luggage, passports and notebooks and visited different corners of the world to talk to and learn from cocktail experts, creative types, baristas, restaurant owners, drink entrepreneurs, beverage machine designers and trendsetters of all walks of life. The list of emerging category trends, customer dilemmas and consumer insights that we discovered was long, but our key conclusion was short and to the point: our client had a tremendous opportunity to radically re-design its offering, in order to engage with a new wave of consumers that were seeking honest and innovative drinks that were made with passion. Once the vision was established, our team co-designed and tested new product and service concepts with consumers and channel experts, iterating along the way towards relevant, radically new and commercially viable solutions. We're proud to announce that our work will soon be available at a bar near you.

With all of this in mind, we designed the concept for Delicias, the first milkshake offered by Central Lechera Asturiana that provides the indulgence consumers are looking for when craving a nutritious, rich and original beverage. We analyzed flavors that fit the preferences of most adult palates and proposed, among others, the traditionally Spanish toasted almond turrón flavor. CLA’s R+D department applied their expertise and experience to designing a unique and irresistible formula, with 100% natural ingredients, low in fat and without added flavors. To that end, Delicias de Chocogalleta is made with chocolate cookies, and Delicias de Turrón is made with ground turrón from the Jijona region where it is traditionally produced. Lantern also worked on the creation of a name that reflected the appetizing and indulgent nature of this new product. Delicias, meaning ‘Delights,’ encapsulated the intention and concept of the product perfectly. The graphic design of the packaging, created by the packaging agency La Cía, reflects the unprocessed and natural properties of the ingredients used as well as the understated simplicity of the concept, all in a convenient 200ml format.