Lantern | Team

A city:

Hong Kong

An object:

A picture of Cai Fujun

A passion:

Kite Surf

An experience:

Amampuri Hotel in Thailand

A food:

“Kokotxas” cooked by Martin Berasategui

Iñigo has worked in the five continents. He holds a BA in Business & Economics and an MBA from Strathclyde, but his passion for marketing made him leave an auditing firm, KPMG, for a multinational beverage company. In 14 years in Coca-Cola, he lived in Amsterdam, Hong Kong and Atlanta. As the vice president of Marketing, Strategy and Innovation, he brought happiness to all the markets where this carbonated drink is present. Later on, he abandoned the bubbles for the vineyard and became CEO of Chivite Wineries, where he developed a vision for the future, fostered innovation, strengthened its brands and expanded its business internationally.

Presentations

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Jaime Martín, founding partner and CEO of Lantern, is a renowned guest speaker at various prestigious international forums. His presentations are inspiring, rigorous, engaging and visually powerful. In them, he addresses topics such as foresight on future consumption and business trends; social changes to understand how to build culturally relevant brands; the future of food and the food & beverage sector; and innovation levers to grow in complex times. These are some of the companies and organizations where he has been invited to speak:

- Companies seeking radical inspiration for their senior management events (e.g. Danish Crown, McDonald's, GB Foods, Merck etc.)
- Food Innovate Summit 2025 Madrid (event Chair)
- Food Tech Summit & Expo (Mexico)
- Vitafoods (Geneva)
- Food Live Matters (UK)
- Alimentaria (Barcelona)
- Food4Future (Bilbao)
- America Food Innovate (Chicago)
- AECOC
- Cluster Alimentación de Galicia
- Basque Food Cluster
- Global Dairy Congress
- IESE Business School
- FIAB

Recent Articles

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Iñigo de Prado

Presentations

Recent Articles