Lantern | Team

A city:

Burgos (in summer)

An object:

Hot air balloon

A passion:

Undertaking new projects

An experience:

Open sea swimming

A food:

Wild mushrooms

An expert in building emotion (and business) through innovation, this is how José Mª defines himself. Since he was 14, he showed his commercial skills by selling ice cream in his hometown, located in Burgos. This early “customer orientation” allowed him to stand out as Office Director first and later as Director of the SME segment, Channels, Payment Systems, e-Banking, Consumer Finance and finally as Innovation Director at Caja de Burgos, where he led the construction and development of an Innovation Platform, achieving significant marketing and organizational results. Holding a BA in Business Administration and being a PhD candidate in innovation, along with his extensive experience, led him to become Director of Business Development in Banking 2.0 at Banca Cívica in 2011, launching high-impact commercial projects and actions.

Presentations

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Jaime Martín, founding partner and CEO of Lantern, is a renowned guest speaker at various prestigious international forums. His presentations are inspiring, rigorous, engaging and visually powerful. In them, he addresses topics such as foresight on future consumption and business trends; social changes to understand how to build culturally relevant brands; the future of food and the food & beverage sector; and innovation levers to grow in complex times. These are some of the companies and organizations where he has been invited to speak:

- Companies seeking radical inspiration for their senior management events (e.g. Danish Crown, McDonald's, GB Foods, Merck etc.)
- Food Innovate Summit 2025 Madrid (event Chair)
- Food Tech Summit & Expo (Mexico)
- Vitafoods (Geneva)
- Food Live Matters (UK)
- Alimentaria (Barcelona)
- Food4Future (Bilbao)
- America Food Innovate (Chicago)
- AECOC
- Cluster Alimentación de Galicia
- Basque Food Cluster
- Global Dairy Congress
- IESE Business School
- FIAB

Recent Articles

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José María González

Presentations

Recent Articles