Dissecting Nostalgia Marketing in the food industry: do consumers want reheated leftovers or a brand-new recipe?
In a world where Kate Bush can top the charts 37 years after releasing Running Up that Hill, Burger King can spectacularly return to its colourful 1990s logo, and a flurry of automotive brands such as Peugeot or Citroën carry out their own retro rebrandings.
Human insights and trends
Jan 2024