45% of Portuguese consumers are reducing or have completely eliminated their consumption of red meat, and 54% of them have done the same for other meats such as sausages and cold cuts. Currently, vegetarians, vegans, and flexitarians (we refer to these groups together as "veggie consumers") represent 9% of the adult population in Portugal, or 760 thousand people—and this segment shows no signs of stopping its growth. A third of them have made the decision to change their diet in the last 2 years.
These are some of the statistics that can be found in our study “The Green Revolution Portugal,” a continuation of our research on the same topic in Spain. We found a powerful veggie trend in the Portuguese market too, which has enormous potential for mass-market brands. If you are interested in reading more about this trend, please request the free report.
This report is available in Portuguese. Please get in contact with us regarding your specific needs.